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They grew again...just in time for a new school year

Back to School Sale

Time to restock the everyday pieces, in the prints you love. Clothing, backpacks, and lunch totes, 20% off this week.
20% off all clothing, backpacks and bags
automatically applied at checkout · this week only

Bags for the year ahead

Packed, zipped, and ready for school

From first-day backpacks to lunch totes and everyday carryalls, all in the prints you love. 20% off this week.

Why these backpacks go everywhere we do

Full Size Backpack

The one that grows with them

Roomy enough for a preschooler's folder and just right for older elementary kids. It doubles as a work bag for a laptop and iPad, and it's ready to go when you travel. One backpack that keeps up with all of it.

Mini Backpack

Small but mighty

Holds just the essentials, perfect for daycare or a day at grandma's. When you're heading out and don't want to haul the full diaper bag, it fits wipes, diapers, a few snacks, a bottle, and an extra set of clothes with room to spare.

Pair either with a matching lunch tote and you're ready for anything.

Shop backpacks

Bags to carry it all

The Holoholo tote goes everywhere your ʻohana goes. Diaper bag, travel bag, activity bag, beach day. It packs light and carries home with you.

Roomy 20 inch weekender size
Water-resistant, wipes clean exterior
6 pockets (2 outside and 4 inside)
Trolley sleeve for luggage
Folds flat for storage
Detachable shoulder strap
the everyday essentials

Ready for school days and play days

Coveralls, rompers, shorts, and sun hoodies for school days, play days, and everything between. All 20% off this week.
20% off all clothing, backpacks and bags
automatically applied at checkout · this week only
Pili · Sun + Surf

Sun protection from keiki to grown-ups

UPF 50, quick-dry, and built to move. Both the Kalā Sun Hoodie and mesh shorts run from Youth sizes all the way to adult, so the whole ʻohana can match on sun-soaked days.

Youth S – Adult 2XL

Kalā Sun Hoodie

Lightweight, quick-dry, and hooded for extra coverage when the sun is doing the most. Breathable mesh keeps it from feeling heavy or sticky.

  • UPF 50 sun protection
  • Quick-dry performance fabric
  • Breathable mesh for airflow
  • Hooded long sleeve coverage
Three children holding hands on a grassy field with trees and a cloudy sky in the background.
Youth – Adult · unisex fit

Mesh Shorts

Made for the days they're moving nonstop, practice to park to beach. Double-layered with an adjustable drawstring and yes, real pockets.
  • Breathable, quick-drying mesh
  • Double-layered for coverage
  • Adjustable drawstring waist
  • Real pockets, mid-thigh length

Perfect for sports days, beach days, paddling, hiking, and everyday 'outside all day' life.

Shop Sun + Surf

20% off, applied at checkout

Stocking up for more than one? Siblings, cousins, the whole 'ohana. The 20% is already on, no code to remember.

The Classics

Our tees that never go out of style

Soft, durable, made for everyday wear and years of washes. We're clearing the last of these, so grab their size while it's here.

$18 · plus an extra 20% off at checkout
Ke Aloha ʻĀina
4.9 · 9 reviews
$28 $18
plus an extra 20% off at checkout
Three children wearing Lei Maker shirts standing outdoors with a stone wall and greenery in the background.
Lei Maker in Training
4.9 · 9 reviews
$28 $18
plus an extra 20% off at checkout
For the littlest ones

Who says back to school is just for the big kids?

Baby heading to the sitter or daycare? Toddler starting preschool? They need a naptime blanket too, and probably a backup for the days the first one's in the wash. Bundle your swaddles and save, so there's always one ready to go.
Shop Swaddles
bundle & save on every swaddle · not part of the 20% sale

A quick note before you go

I can't believe we're here already. The year flew, and somehow the keiki are heading back to school next week, a size bigger than they were in spring.

That's really what this sale is about. Getting them set in the pieces they'll actually live in, without the full-price sting of restocking a whole closet at once.

Grab their sizes while they're here.

Aloha,

Leilani

20% off all clothing, backpacks and bags
automatically applied at checkout · this week only